Marketing/Sales Representative Demographics and Statistics [2024]: Number Of Marketing/Sales Representatives In The US (2024)

FAQs

Marketing/Sales Representative Demographics and Statistics [2024]: Number Of Marketing/Sales Representatives In The US? ›

There are over 947,751 marketing/sales representatives currently employed in the United States. 46.9% of all marketing/sales representatives are women, while 53.1% are men. The average marketing/sales representative age is 47 years old.

According to U.S. Census data, there are approximately 5.7 million professional salespeople in the U.S, and field sales make up 52.8%.

In 2021, 70.6% of the Retail salespersons workforce were White, of which 48.4% were women and 51.6% men. Other races that concentrated a significant number of workers were Black (11.6%) and Two or More Races (6.69%).

The average marketing specialist age is 36 years old. The most common ethnicity of marketing specialists is White (65.9%), followed by Hispanic or Latino (12.5%), Asian (11.2%) and Black or African American (5.2%). In 2022, women earned 96% of what men earned. 10% of all marketing specialists are LGBT.

Nearly 13% of all the jobs in the U.S. (1 in 8) are full time sales positions. [TWEET THIS] Takeaway: Today, salespeople are more important than ever and the sales profession is nothing like the negative stereotype of the past.

The number of voting representatives in the House is fixed by law at no more than 435, proportionally representing the population of the 50 states. Currently, there are five delegates representing the District of Columbia, the Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands.

Our sales/marketing estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales/marketing after extensive research and analysis: There are over 67,478 sales/marketing currently employed in the United States.

They can determine their key customers or target market and create marketing materials. Demographics also affect other business factors such as pricing, packaging, and service offers. When marketing campaigns are aligned with the demographics of customers, sales will likely increase.

For decades, the 18-to-34 age group has been considered especially valuable to advertisers. It's the biggest cohort, overtaking the baby boomers in 2015, and 18 to 34s are thought to have money to burn on toys and clothes and products, rather than the more staid investments of middle age.

Many of this data can be found via government resources such as the US Census or Bureau of Labor Statistics. Some commercial data providers use government data in conjuction with their own survey data for their estimates and forecasts.

What is the most used demographic in marketing? ›

The most useful demographic characteristics for your marketing strategies are age, gender, income, family status, religion/race/nationality, and education. Let's look at each one of these demographics and examples of how they can be used in marketing.

The 4 main types of market segmentation include demographic, geographic, psychographic, and behavioral–which we'll cover more in depth in the next section. An example of a marketing segmentation variable would be age.

What are the 5 main segments for demographics? The main demographic variables that should be considered when segmenting an audience are age, gender, income, education/occupation, and family structure.

Because there are so many variables, there's no true average sales commission rate. However, many agree that 20%-30% is a typical range for sales representatives. Most companies pay a base rate (either by the hour or as an annual salary) in addition to the salesperson's earned commission.

Calculate the percentage: Determine the percentage of sales to allocate for marketing. This can vary by industry, company size, and goals but typically falls between 5% to 15% of total sales.

Finally, in 1929 the Permanent Apportionment Act became law. It permanently set the maximum number of representatives at 435. In addition, the law determined a procedure for automatically reapportioning House seats after each census. (Reapportionment takes effect three years after the census.)

General Sales Statistics

There are about 5.7 million sales representatives around the world. 52.8% meet with prospects face-to-face, while 47.2% work from an office.

The Bureau of Labor Statistics projects 0.7% employment growth for sales representatives between 2022 and 2032. In that period, an estimated 9,100 jobs should open up. Sales representatives sell goods and services to businesses, government agencies and other organizations rather than directly to consumers.

There are over 666,491 sales development representatives currently employed in the United States. There are 199,588 active sales development representative job openings in the US. The average sales development representative salary is $51,504.