Today, we understand more about skincare than we ever have before. Demand is up, and as more and more people care about skincare, the more profitable the industry becomes.
From serums and sunscreens to moisturizers and cleansers, there are hundreds of products designed to help you protect and preserve your skin’s natural beauty. However, not all skin products are made equal. To help you find the best products for your skin and your life, we’ve rounded up everything you need to know about the most popular skincare brands out there.
To break it down, we’ve assembled a list of the ten largest skincare brands in the world, ranked by their most recent average annual reported revenues for each company’s skincare division.
Johnson Johnson. New Brunswick, United States
2022 Annual Revenue: $94.88 billion
Number of employees: 140,000+
Rounding out the list of the largest skincare brands in the world is Johnson Johnson, an American multinational corporation that specializes in the development and sale of pharmaceuticals, medical devices, and consumer beauty and healthcare products.
As one of the most valuable companies in the world, the New Jersey-based company generates an impressive $82.58 billion in annual revenue, about 5.39 percent of which comes from Johnson Johnson’s skin health and beauty divisions.
Founded in January 1886, the publicly traded company has grown considerably in its 135-year history and now owns more than 100 of the world’s most popular brands.
The billion-dollar company’s most popular and profitable skincare brands include Johnson’s Baby products, Neutrogena, Aveeno, NeoStrata, Dabao, OGX, Le Petit Marseillais, Clean Clear, Sundown, Lubriderm, Labo Labo, and Exuviance.
Through their impressive labels, Johnson Johnson manufactures and markets an extensive assortment of cleansers, moisturizers, sunscreens, and other skincare products designed to protect the skin’s microbiome, strengthen the skin’s barrier, and provide treatment for acne, eczema, and signs of aging.
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LVMH Moët Hennessy Louis Vuitton. Paris, France
2022 Annual Revenue: $86.38 billion
Number of employees: 196,000
You might recognize LVMH Moët Hennessy Louis Vuitton for their line of luxury handbags, shoes, and clothing, but the company is also renowned for its impressive line of beauty and skincare products.
Founded in 1987, LVMH Moët Hennessy Louis Vuitton, commonly referred to simply as LVMH, now ranks as the seventh-largest skincare brand in the world. Louis Vuitton’s skincare products generate 35 percent of the company’s total annual revenue, which is approximately $65 billion.
The luxury goods multinational corporation manufactures and markets their products under multiple brand names, including Louis Vuitton, Givenchy, Tag Heuer, Bvlgari, Tiffany Co., Acqua Di Parma, Marc Jacobs Beauty, and Louis Vuitton.
Through its list of impressive brand names, LVMH distributes lotions, facial treatments, anti-aging serums, cleansers, foundations, firming creams, and more.
The Procter Gamble Company. Cincinnati, United States
2022 Annual Revenue: $79.62 billion
Number of employees: 101,000
Generating more than $19.41 billion in annual revenue from their skincare and beauty products alone, it’s no surprise that The Procter and Gamble Company, or PG for short, ranks as the third biggest skincare product distributor in the world.
Founded in October 1837, The Procter and Gamble Company has been ruling the skin care product market for more than 180 years.
The multibillion-dollar international company is incorporated and headquartered in Cincinnati, Ohio, and markets and manufactures dozens of personal health care, grooming, skin, and personal care products.
Some of the corporation’s most popular and profitable skincare brands include Gillette, Ivory, Native, Olay, Old Spice, Safeguard, Secret, Snowberry, and SK-II.
Through their list of impressive and well-known brands, The Procter and Gamble Company distributes a full line of deodorants, body sprays, face moisturizers, anti-aging creams, soaps, and other skincare products.
PG’s success is largely rooted in its brand recognition and high levels of consumer trust, both of which have helped to contribute to the company’s success story. Today, it’s estimated that more than five billion people use Procter and Gamble products in 180 countries and territories across the world.
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Unilever. London, England
2022 Annual Revenue: $65.50 billion
Number of employees: 149,000
Ranking second on the list of the world’s largest skincare brands is Unilever, an English company specializing in the distribution of more than 400 beauty, personal care, home care, food, and beverage brands in over 190 countries across the world.
In its 100-year history, Unilever has grown significantly and is now recognized as one of the world’s largest and most successful international consumer goods companies. In fact, it’s estimated that 2.5 billion people, or nearly 33 percent of the global population, use Unilever products every day.
The company’s beauty and personal care products represent the largest, most profitable division of Unilever.
From skin care products, makeup, soap, deodorant, toothpaste, hair products, and more, Unilever’s beauty and personal care segment generates approximately $25.38 billion in annual revenue or about 41 percent of the corporation’s total yearly revenue.
Unilever’s collection of international best-selling skincare products includes Axe, Clear, Dove, Dove Men+Care, Glow Lovely, Eskinol, and Aviance.
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L’Oréal. Clichy, France
2022 Annual Revenue: $37.0 billion
Number of employees: 88,000
As the number one distributor of skin care products across the world, L’Oréal makes and manufactures more than 35 brands in 150 countries and regions globally. Over the span of its 110-year history, the beauty and skincare company has provided safe and effective personal care products to hundreds of millions of men and women.
Through its popular brand names, including L’Oréal Paris, NYX, Garnier, Maybelline New York, Giorgio Armani, Ralph Lauren, Prada, Valentino, and CeraVe, L’Oréal sells a wide assortment of lotions, toners, sunscreens, foundations, face masks, acne serums, face moisturizers, cleansers, anti-wrinkle serums, eye creams, and more.
Most recently, the company’s most profitable areas have included the Consumer Products division, accounting for 41.8 percent of annual revenues, and the L’Oréal Luxe division, accounting for 36.33 percent of annual revenues.
The French cosmetics company, which also makes and markets make-up, perfume, and hair care products, is committed to developing sustainable, accessible, and safely sourced products and “empowering women at every age in their journey of self-realization.”
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Estée Lauder. New York, United States
2022 Annual Revenue: $18.11 billion
Number of employees: 48,000
Ranking as the fourth largest skincare brand in the world, The Estée Lauder Companies Inc., or simply Estée Lauder, has been a global leader in the sale of deluxe makeup, skincare, fragrance, and hair care products since the company’s inception in 1946.
In its 75-year history, the company has amassed more than 25 prestige brands which are now sold in over 150 countries and territories across the globe.
With world-class products made using the latest technologies and safest ingredients, Estée Lauder manufactures various lotions, facial moisturizers, cleansers, sun lotions, foundations, anti-aging serums, eye creams, face masks, and other specialty skincare products.
Based in Midtown Manhattan, the leading skincare company is devoted to helping “millions of people express their individual beauty with superior quality products, continuing the bold, breakthrough efforts of Estée Lauder,” who founded the beauty and cosmetics company with her husband, Joseph Lauder.
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Kao Brands. Tokyo, Japan
2022 Annual Revenue: $12.90 billion
Number of employees: 33,409
With more than 17,000 patented products available in over 100 countries and regions around the world, it’s no surprise that the Kao Corporation ranks as one of the most profitable public companies in Japan and the eighth largest skin care product manufacturer in the world.
Headquartered in Tokyo, Japan, the chemical and cosmetics company has been a leader in high-quality skincare products since its inception in June 1887. In its 134 year history, the Kao Corporation has grown considerably and now owns dozens of trusted cosmetic, skincare, haircare, health, fabric care, home care, and chemical labels.
The billion-dollar company’s most successful international skincare brands include Jergens, Bioré, Essential, John Frieda, Liese, Asience, Blauné, Success, Kao Sekken White, Merit, Rerise, Segreta, and Cape.
With a mission to “strive for the wholehearted satisfaction and enrichment of the lives of people globally,” the Kao Corporation sources sustainable goods to bring people products, solutions, and services aimed at allowing them to achieve Kirei, a Japanese word meaning clean, well-ordered, and beautiful.
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Beiersdorf. Hamburg, Germany
2022 Annual Revenue: $9.59 billion
Number of employees: 21,401
Headquartered in Hamburg, Germany, Beiersdorf ranks as the sixth-largest skincare brand in the world. Specializing in beauty and personal care products, the billion-dollar multinational cosmetics company has grown significantly since its inception in March 1882.
In its nearly 140-year history, Beiersdorf has amassed an impressive list of brands under which it markets and manufactures its products. Their labels include Nivea, La Prairie Eucerin, Labello, Hidrofugal, Gammon, Coppertone, Chaul, and Maestro.
The company’s most profitable and popular skincare brand, Nivea, accounts for approximately $4.79 billion annually, more than 50 percent of Beiersdorf’s total revenue.
Under the Nivea brand name, the company distributes sunscreen, after-sun lotion, deodorant, body lotion, body wash, face cream, skin-firming lotion, moisturizing cream, cocoa body butter, and more.
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Shiseido Americas. Tokyo, Japan
2022 Annual Revenue: $8.00 billion
Number of employees: 33,356
For more than 145 years, this Japanese cosmetics company has been a leader in the world’s beauty market, ruling the industry with its extensive collection of skincare, makeup, body care, hair care, and fragrance products. Now, with nearly $9 billion in yearly revenue, Shiseido ranks as the fifth-largest skincare brand in the world.
In addition to its own label, the global consumer goods company also owns several best-selling brands. Shiseido distributes products under the Bare Escentuals, Beaute Prestige, and NARS Cosmetics names.
The company’s line of skincare products, including eye concentrate, smoothing serum, refreshing mist, oil-free moisturizer, sunscreen, revitalizing cream, brightening gel, uplifting and firming cream, and clarifying cleansing foam, are most readily available at pharmacies, department stores, and cosmetic counters in about 120 countries and regions across the world.
In addition to being one of the largest skincare brands in the world, Shiseido is also one of the oldest cosmetics companies around, and the billion-dollar corporation has no signs of slowing down.
The premiere skincare company is expected to grow its average annual revenue by more than 19% in 2021, driven by growth in both China and North America.
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Coty. New York, United States
2022 Annual Revenue: $5.27 billion
Number of employees: 20,000
As one of the world’s largest beauty and fragrance companies, Coty Inc. owns more than 70 brands and ranks as the ninth-largest skin care product manufacturer in the world.
Founded in 1904 in Paris, France, the multinational beauty company now markets and distributes its fragrances, cosmetics, skincare, nail care, and hair care products from its corporate headquarters in New York City.
With a mission to “liberate and celebrate the diversity of your beauty,” Coty has been a leader in skincare brands for more than 115 years. The company’s impressive list of luxury and consumer brands include Covergirl, Burberry, Calvin Klein, Rimmel London, Gucci, Hugo Boss, Sally Hansen, Marc Jacobs, Lacoste, and Kylie Skin By Kylie Jenner.
Through their labels, Coty Inc. sells body wash, soap, eye cream, foaming face wash, anti-aging serum, face masks, face moisturizer, hand cream, exfoliating sticks, facial oil, foundation, BB cream, primer, brightening concealer, body lotion, and other top-notch skincare products in virtually every region of the world.
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How is the cosmetics industry segmented?
The cosmetics industry is segmented into seven main categories. These include skincare products, hair care products, makeup, perfumes, toiletries, deodorants, and oral care products. Skincare products remain the most profitable segment of the market, followed closely by hair care products.
What is the skincare industry worth in 2023?
The skincare industry is worth approximately $155.7 billion. North America accounts for approximately 26% of the global skincare market, with the industry in the United States currently valued at roughly $21.1 billion.
Is the skincare industry growing?
Yes, the skincare industry is growing. Current projections place the industry at a 5.3% compound annual growth rate. At this pace, the market will be worth roughly $463.5 billion by 2027.
